What you pay, in plain terms
You pay a one-time fee to have your platform built, branded and launched, then a fixed monthly fee to keep it operational and supported. There are no hidden charges beyond what is listed on this page.
Growth
For a single venue. Includes every feature on our Features page.
R 30,000 one-time setup fee
- Your loyalty app, fully branded to your venue
- QR check-in and reward redemption
- Reward tiers and promotional rules configured for you
- Push notifications and targeted campaigns
- Customer analytics dashboard
- Staff accounts with role-based permissions
- Priority support while you get established
Custom
For hospitality groups running more than one venue.
Custom setup fee
- Everything included in Growth
- One account covering multiple venues
- Feature development specific to your group, where needed
- One named account manager for your group
- A written service agreement with agreed response times
The Growth plan prices shown above are what most single venues pay. We confirm your exact price on your consultation call, before you sign anything, based on your venue's size and requirements.
Extra modules you can add if you need them
These are optional. Your Growth or Custom plan works fully without them. You can add any of them at any time, and they are billed on top of your existing monthly fee.
Advanced Marketing Automation
R 1,000/month, in addition to your plan
Automated win-back messages, birthday rewards and other campaigns triggered by customer behaviour, rather than sent by hand.
Multi-Venue Management
R 1,500/month per venue added to a Growth plan
Add a second, third or further venue to your Growth account, with reporting for each venue individually and combined.
Custom Branding Extras
R 500/month
Additional design work for seasonal promotions, event pages, or custom graphics inside your app.
Priority Support
R 500/month
A faster guaranteed response time and a single named contact at BLU for support enquiries, rather than our standard support queue.
Running more than one venue? We price that separately.
Custom pricing depends on how many venues you operate, which features each one requires, and what level of support you want. Talk to us, and we will prepare a specific quote for your group.
Speak to our teamPricing questions, answered
It covers your consultation call, building and configuring your platform, applying your branding, and training your staff before launch. You will not be charged anything further to bring your platform live beyond this fee and your first month's subscription.
The Growth plan bills monthly and you can cancel with notice as set out in your service agreement. There is no fixed multi-year commitment on Growth. Custom plans for multi-venue groups have terms agreed individually and explained in full before you sign anything.
No. Your venue receives its own dedicated platform and database, kept fully separate from every other venue on BLU, including other locations in the same city or the same type of business.
A BLU consultant will contact you, usually within one business day, to schedule a call about your venue. On that call we recommend a plan for you. Booking a demo does not commit you to a purchase. You decide whether to proceed after that call.
See the platform before you decide on a plan
Book a demo and we will recommend the right plan for your venue based on what you require.