Six steps from enquiry to a live platform
This is the exact process every BLU client goes through, from your first enquiry to a loyalty app running in your venue. Nothing is skipped and nothing is assumed.
- Step 1
You tell us about your venue
Complete the form on our Book a Demo or Contact page, telling us your venue type, an approximate customer volume, and what you want a loyalty app to achieve for you.
- Takes about five minutes to fill in
- Submitting the form does not commit you to anything
- Step 2
You have a call with a BLU consultant
A BLU consultant calls to discuss how your venue currently operates and where you are losing repeat customers. Based on that conversation, we recommend a plan and feature set for your venue.
- One call, usually 20 to 30 minutes
- In-person meetings can also be arranged if you would prefer to meet face to face
- We advise which plan suits your venue, and why
- You decide whether to proceed. There is no pressure to sign up on the call
- Step 3
We build your platform
Once you agree to proceed and sign an agreement, our team provisions your platform on dedicated infrastructure, configuring your reward rules, point values and redemption tiers to reflect what was agreed on the call.
- Reward rules and point values set to your specification
- Your platform runs on infrastructure dedicated to your venue
- Step 4
We apply your branding
We apply your logo, colours and venue name throughout the app, so customers encounter your brand, not BLU's. You review and approve the branded version before launch.
- You send us your logo and brand colours
- We send you the finished app to review before launch
- Nothing goes live until you approve it
- Step 5
We train your staff and launch
We train your managers and staff to use the platform day to day, for example, how to redeem a reward at the till. We then agree a launch date with you and provide materials to inform your customers about the new programme.
- Hands-on training session for your staff, plus written reference material
- Managers receive their own login to the admin dashboard
- We agree the launch date together with you
- Step 6
We support you after launch
Once you are live, our support team remains available should anything arise. We also continue adding new features to the platform over time, based on feedback from venues using it.
- A direct support contact you can reach after launch
- Regular check-ins to see how the programme is performing
- New features are added to the platform over time, based on what venues tell us they require
Most venues progress from first enquiry to a live platform within a few weeks. Your exact timeline depends on the complexity of your reward setup and how promptly you can supply branding assets. We will confirm a specific estimate on your consultation call.
Ready to see the first step in action?
Book a demo to start step one. It takes approximately five minutes and carries no obligation.