Everything included in your platform
Every BLU client receives the full feature set below as standard, configured and branded for your specific venue. Nothing here is a paid add-on unless stated otherwise on our Pricing page.
Customer Loyalty
Every visit, purchase and reward earned by a customer is tracked automatically, leaving nothing for customers or staff to record by hand.
You receive a reliable record of which customers keep returning.
Reward Systems
You determine what customers earn and what it costs them: free items, discounts, early access to events, or anything else you choose to offer. We configure the rules accordingly.
You retain full control over the cost of your rewards programme at all times.
QR Technology
Customers scan a QR code at the bar, door or table to check in or redeem a reward, with no additional hardware, card readers or terminals required.
Checking in or redeeming a reward takes a customer mere seconds.
Push Notifications
Send an alert directly to a customer's phone when they earn a reward, when you are hosting an event, or when you want to bring them back in.
You can reach past customers directly, without any advertising spend.
Venue Management
One dashboard where a manager can update venue details, add or remove staff accounts, and adjust reward settings, requiring no coding or technical knowledge.
Your managers can operate the platform day to day, independently.
Marketing Campaigns
Send an offer to a specific segment of customers instead of everyone: for example, customers who have not visited in 30 days, or customers with an upcoming birthday.
You reach the right customers with the right offer, not everyone at once.
Business Analytics
A dashboard displays how many rewards are redeemed, how often customers visit, and which hours and days are busiest, updated in real time.
You can make staffing and promotional decisions based on actual figures.
Fraud Prevention
The platform monitors for unusual activity around reward redemption, account logins and point accumulation, flagging or blocking it before it erodes your margins.
Your rewards budget is directed to genuine customers, not exploited by abuse of the system.
Staff Management
Each staff member receives their own login with permissions matched to their role: a server can redeem rewards at the till, while only managers can change reward settings or view full reports.
Staff only have access to the parts of the platform their job requires.
POS Integrations
We are building direct connections to point-of-sale systems, so a customer's spend at the till will update their rewards automatically, with no manual entry.
Once live, rewards will be tied to actual spend with no extra staff steps.
Want a walkthrough of the full feature set?
Book a demo, and we will demonstrate exactly how each feature applies to your venue.